180 Years of Entrepreneurship and Creativity
Bertelsmann has undergone constant change in the past and will continue to do so in the future as it perpetuates its growth and success story. At every stage in its history, Bertelsmann has successfully managed technological innovation, changing user habits and market upheavals, including the current mega-trend of digitization. In the past, the company has revolutionized book sales and distribution, was one of the initiators of commercial television in Germany, and introduced employee profit-sharing very early on. From this interplay of continuity and change, Bertelsmann draws the certainty of being ideally equipped for the years to come.